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data.ai, the company formerly known as App Annie, has published its annual overview of app performance trends, highlighting all the key shifts and developments of note in 2022.

The 91-page report includes a heap of insights across various app sectors. You can download the full report here (with email sign-up), but in this post, we’ll take a look at the social media-specific insights, and what the key trends were in social apps over the last year.

First off, data.ai highlights the rise of BeReal, which saw a big jump as users sought a more authentic, simple social media experience.

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New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022 | Social Media Today